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Sports Nutrition Bars The Sports Nutrition Industry: Keywords to Success.

Every developed and developing country is teeming today with manufacturers and distributors of nutraceutical products that cater to professional sportsmen and women and sport-minded ones alike. Health products of every type, size and taste have abound. Today, the nurtraceutical industry is estimated to be worth $80 billion (U.S.) Just what are the factors of success in this highly competitive field of sports nutrition industry?

The biggest sports nutrition players have come up with keywords to success:

Keyword: Research

Company efforts to advance the field of supplement products for sports nutrition are the backbone of any industry. By supporting clinical research and trying to foster a relationship with science advisory boards, the field of sports nutrition is advanced. Eventually, consumers are able to receive innovative, scientifically-based, safe and effective products.

Advisory boards have funded research projects on nutrition and sports performance including research on creatine, HMB, CLA and glutamine among others. Research grants Youth Sports Nutrition are also provided to young scientists early in their careers.

Large-scale sports nutrition industries commit over $500,000 every year to independent analytical analysis to ensure that sports nutrition products meet specifications. Investigations are also warranted. There should be rigorous vendor certification or re-certification auditing program that helps companies adhere to industry quality standards.

Keyword: Innovation

New products and technologies should be developed to provide the best quality on existing products.

Consumers have a preoccupation of trying out something �new,.� There should always be innovation whether it means new forms of delivery (gels, effervescent tablets, functional beverages) or new applications of or combinations with existing products.

Keyword: Price

For Sports Nutrition consumers, price is still everything. In the U.S. for example, even though people were getting laid off and the economy has been unstable after 9/11 people still wanted to work out and stay healthy. This coupled with higher oil prices has lead people to look for deals and good prices.
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Optimum Sports Nutrition

Optimum Sports Nutrition: Your Competitive Edge, News You Can Count On

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Top Editors Pick Article About Optimum Sports Nutrition: Your Competitive Edge

Learn About Extreme Sports Nutrition

These days, with the evolution of the whole extreme sports concept, the topic of sports nutrition has also gained a lot of importance and attention from the sportsmen as well as from the media. The professional sportsmen performing in extreme sports hold an elevated status in society and this realization has pushed lots of initiatives to produce the latest and most effective in sports nutrition.

During the old days, athletes have relied steadily on the carefree formula of fast-food fare and energy drinks. Not much of a research was carried out on the requirements of sport nutrition at that time.

Now that competition is growing more and more intense each day, athletes are now acquiring the expertise of sports science experts to make sure that they can maximize their physical and mental potentials to its outmost limits and perform at their best.

To illustrate the efficiency and significance of extreme sports nutrition, let's take an example of the motorcycle sports, which is one of the most popular extreme sports around.

A motorcycle rider, among other skills, needs to exhibit a lot of courage as he takes in a lot of punishment in his body. Because of this, a rider must consider his overall physical fitness as much as his technical skills in competitions. Establishing adequate hydration levels and keeping the physical stamina is a must in order to keep up with the rigors of the motorcycle events.

Forget winning, it is not really easy even to participate and survive in a 20-30 minute contest under the most brutal conditions, such as shocks from the bumps and extreme heat. Managing and overcoming severe heat is one of the most difficult factors in any kind of sport.

In a typical motorcycle contest, if one monitors the vital signs of the athletes, one can easily observe that their heart-rates perform at the maximum level and their body tries its best to cope up with the demand of the situation.

Since motorcycling sport involves competing in adverse surroundings under very extreme temperatures, sports nutrition is a major concern for this sport. Thermoregulation and hydration naturally are the major concerns.

Riders are faced with almost no time to hydrate themselves because a typical motorcycle event lasts about only 20-45 minutes. It is very important then that motorcycle riders monitor their consumption of fluids closely days before the competition, paying close attention to those days when practices are held up to the qualifying rounds during the weekend before the main event.

Days before the competition itself, riders must take fluid, especially water, consistently in order to achieve and maintain a steady hydration level prior to the main event.

Besides water, it?s the sports drinks that must be used during competition. Sports drinks must come in handy and must be stocked to make them available all throughout the race weekend. Sports drinks with electrolytes like sodium and with carbohydrates are particularly recommended. Carbohydrates will aid greatly in putting off the occurrence of a rider's fatigue.

Probably one of the most vital elements for the regimen is the amount of sodium present in the drinks. Those sports drinks which have a high percentage of sodium in them, can replenish the sodium that will be lost with the rider's sweat during the competition. Another advantage of sodium is that, it enhances the thirst of the body and in turn makes the cyclist take more fluids during the course of the competition.

Motorcycle riders involved in heavy competition should strive to consume 20-40 ounces of liquid every hour during his time at the racetrack and must continue drinking about 20 ounces per hour after the track session. To effectively monitor hydration levels of a rider, he can weigh himself on the scales every morning and do so again after every session.

Two percent of the total body weight, and not more than that, should be eliminated, and it muse be replaced with 150 percent of the water reduced on that day in order to achieve maximum performance for next day?s session.

The human body is composed of up to sixty percent with water. A slight decrease in fluids can already have an effect on an athlete's performance, specifically on the force capability of the muscles.

The stamina and hydration levels in the body form the basis for fine performance in any motocross championship. And the one, who strikes off a perfect balance of fluids, nutrition and water in his intake, can manipulate and maneuver his bike at very high levels, even at the most stressful of situations.

That?s why it?s extremely important for athletes to not to overlook the aspect of drinking water and other fluids in their sports nutrition. It is that crucial factor that can make or break a rider's road to victory.

To find out more about sports nutrition and pick up a free book that will help you to learn more about having a proper sports nutritional diet visit: help on sports nutrition. Read more articles and get more resources on sports nutrition by visiting advice on bodybuilding supplements