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Wednesday, April 30, 2008

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Efficient Sports Nutrition Products


When it comes to working out, there are literally thousands of different products which claim that they can assist your body in gaining muscle while burning fat. It can be quite difficult to sort out the truly effective products amongst the shams. In this article, we'll inform you about some of the most useful products that you can by to supplement your workout plan.

One product which has received a high amount of respect in the world of weightlifting is known as creatine monohydrate. This substance is produced in minute quantities within the body, and it helps the body by providing energy to the muscles. Since your muscles get extra energy when you take creatine, you can push your workout a few reps further, therefore increasing the likelihood of a muscle mass gain. It also causes water molecules to bond more efficiently to muscles, causing them to be of an increased size while on the formula. Be cautioned, though; when you stop taking creatine, you will lose much of this water-weight. Creatine is still efficient, however, due to the extra energy that it allows. Creatine is often used in cycles by bodybuilders to ensure that their body does not face decreased creatine production, with a common regimen consisting of a twenty gram per day ?loading period' for the first week, followed by three weeks of ten grams per day. Next, you skip taking creatine for four weeks. In this way, the body's natural creatine production is not altered by the supplementation.

Glutamine is another supplement that is often revered by serious bodybuilders. It performs a number of functions within the body, and it is the most abundant amino acid that can be found within the human skeletal muscle system. Those who take glutamine often find themselves having shorter recovery times, a boost in immune functioning, and a higher growth hormone output. All of these aspects can be most helpful to an aspring bodybuilder, and glutamine, creatine, and protein are the staples of most serious bodybuilders' supplement programs. Be sure to read any health risks that a supplement may have before beginning a regimen - not every supplement is right for every type of person and it's important to do all that you can to protect your health.


About the Author:

Kadence Buchanan writes articles on many topics including Sports, Games, and Recreation





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Now, the $2 billion-worth sports nutrition industry has moved away from the plain-tasting protein powders into a bigger pool of choices for customers. Available in almost any drug stores or supermarkets are energy bars, meal replacement products, protein powders, individual items (e.g., creatine, L-carnitine), amino acids, herbs, prohormones (hormone precursors); vitamins; minerals; and combination products. Because of this the sports nutrition nutraceutical industry is considered a 'niche' market and an offshoot of the mainstream food industry.

Competition factors for the Sports Nutrition Market

Product/brand differentiation

Because of greater saturation and competition in the marketplace sports nutrition products look alike and sound the same. Maintaining a brand that stands apart from the rest is difficult but a thing to strive for.

Research-substantiated claims.

Consumers� ability to make intelligent choices should never be underestimated. People place more faith endorsements by university professors and doctors and claims backed by independent research than by endorsements Sports Nutrition Home Study by celebrities.

Core products and strategies

A good strategy now is to focus development of core products or integrating with large food and pharmaceutical concerns (e.g., Powerbar, BalanceBar).

E-commerce

For small companies that cannot or will not rely on strong distribution relationships, e-commerce is an increasingly attractive option.

Basis for marketing strategy

The factors for competition stated above have been gleaned from researches of what consumers are willing to pay for. Overall, customers want:

Something New

Retailers and consumers clamor for "new," whether it means new forms of delivery (gels, effervescent tablets, functional beverages), new applications of or combinations with existing products, or all-natural sports nutrition products that are free of artificial ingredients and solvents.

Excellent Tasting All-natural products

Consumers are also looking for products that taste good and are easy to take. Taste is a major feature that can either make or break a product. The hunt is on for manufacturers to come up with better and new flavors.
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